Keaton said it took almost 10 minutes to get the mother calm enough that they could provide zoo staff with a description of the child, and it was another 15 minutes of frantic searching before the missing child was found and safely reunited with his mother.
Fortunately, that potentially life-altering scenario had a happy ending, but as Keaton was preparing for a trip to Disney World with his wife and two children shortly after this trip to the zoo, he couldn’t help but remember the sheer panic that mother felt.
With a background and expertise in adhesive technologies and labeling, Keaton created a simple sticker that read “If I am Lost, Please Call” with his phone number written in for his two children. Throughout the week, parents inside the park kept stopping his family to ask about the stickers and inquire about where he purchased them.
Keaton said, “It was then that I realized these parents shared the same fear that I had, and that was when Help Sticker was born.”